Dr. Neil GoldmanMay 15, 202110 min readThe E-SPECS model. How to design the ultimate consumer experience beyond price. Stemming from years of qualitative and quantitative consumer research, GCS...
Dr. Neil GoldmanMar 15, 20213 min readPurpose … Flash … Light.How does your credit union stay relevant? How do you create distinction? How can you separate from the competition? A simple...
Dr. Neil GoldmanMay 15, 20203 min read"SPECS" MODEL: SPEEDHow to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with...
Dr. Neil GoldmanMay 14, 20204 min read"SPECS" MODEL: PERSONALIZATIONHow to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model...
Dr. Neil GoldmanMay 13, 20203 min read"SPECS" MODEL: EASEHow to design the ultimate consumer experience beyond price. To keep it short and sweet, we’ve created a series of articles to describe...
Dr. Neil GoldmanJan 26, 20206 min readIt's Time to Disrupt Your CU's Maintenance Mindset.How can we recognize, reward and further engage our most valued, targeted members? A credit union client of ours recently sought to...