The E-SPECS model.
How to design the ultimate consumer experience beyond price. Stemming from years of qualitative and quantitative consumer research, GCS...
top of page
Search
Dr. Neil Goldman
Mar 31, 20212 min read
Tapping into the Three Sources of Motivation
You can exponentially improve employee engagement by sharing the big picture, and helping each team member to understand their vital role...
39 views0 comments
Dr. Neil Goldman
Mar 15, 20213 min read
Purpose … Flash … Light.
How does your credit union stay relevant? How do you create distinction? How can you separate from the competition? A simple...
69 views0 comments
Dr. Heather Backstrom, Consultant and Executive Coach
Feb 18, 20213 min read
Three Essential Coaching Skills For Managers
On any given day, the demands that managers face are enormous. Not only do they have to manage up to senior leaders; they have to manage...
11 views0 comments
Dr. Neil Goldman
Jan 29, 20217 min read
CU Relationship Pricing - Problems over Profits?
In the early 2000s, Goldman Consulting & Strategy (GCS), Inc. conducted numerous focus groups and research programs testing various...
56 views0 comments
Dr. Neil Goldman
Jan 28, 20214 min read
2021: One Size Does NOT Fit All
It’s 2021. It’s time for focus, and a question for every leader in the industry. What would happen if we stopped trying to be everything...
64 views0 comments
Dr. Neil Goldman
May 15, 20203 min read
"SPECS" MODEL: SPEED
How to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with...
13 views0 comments
Dr. Neil Goldman
May 14, 20204 min read
"SPECS" MODEL: PERSONALIZATION
How to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model...
11 views0 comments
Dr. Neil Goldman
May 13, 20203 min read
"SPECS" MODEL: EASE
How to design the ultimate consumer experience beyond price. To keep it short and sweet, we’ve created a series of articles to describe...
7 views0 comments
Dr. Neil Goldman
May 12, 20204 min read
"SPECS" MODEL: CONTROL
How to design the ultimate consumer experience beyond price. We’ve created a series of articles to describe each one of the components of...
9 views0 comments
Dr. Neil Goldman
May 11, 20204 min read
"SPECS" MODEL: SECURITY
How to design the ultimate consumer experience beyond price. SPECS is a business model designed as a guide to fueling organizational...
27 views0 comments
Dr. Neil Goldman
Jan 26, 20206 min read
It's Time to Disrupt Your CU's Maintenance Mindset.
How can we recognize, reward and further engage our most valued, targeted members? A credit union client of ours recently sought to...
26 views0 comments
bottom of page